The Uganda Tourism Association (UTA) is the umbrella association that brings together all tourism associations in Uganda. The current associations include; the Association of Uganda Tour Operators Association (AUTO), Uganda Safari Guides Association (USAGA), Uganda Hotel Owners Association (UHOA), the Uganda Travel Agents Association (TUGATA) and Uganda Community Tourism Association (UCOTA). These associations together represent tour operators, travel agents, accommodation facilities, tour guides and community based organizations and membership is constantly increasing.
UTA does not get involved with the daily operations of any tourism institution, organization or tourism business association and does not intend to duplicate any services rendered by such organization, institution or association. UTA provides a unified voice to articulate to Government and others the industry – wide major issues of national significance.
UTA assists with strategic intervention when by mutual agreement the industry requires lobbying or advocacy at the highest level on key issues impacting negatively on tourism growth and development. The association strives to engage with captains of industry political leaders, innovators, development agencies,institutions of higher learning and individuals who are acknowledge to be experts in different disciplines, fields of specialization and professions. the following points highlight the role of UTA towards tourism development in Uganda
- Coordinate and liaise with government organizations, civil authorities and other commercial sectors to ensure effective lobbying and advocacy for tourism development.
- Coordinate to national tourism policy making and planning
- Contribute to the marketing of the destination and the private sector through joint activities
- Provide training and other capacity building initiatives to the various stakeholders in the tourism industry, taking a value chain approach
- Liaise with government and other stakeholders to ensure tourism product development, adherence to professional standards and ethical practices in the tourism industry.
- Research, formulate and make submissions to the Government and other appropriate authorities on industry -wide major issues of national significance to the tourism sector.